The Sales Manager, SMERFE Market position is an onsite role at the Renaissance Minneapolis Bloomington Hotel in Bloomington, MN. The role focuses on developing new business and driving revenue across guest room, meeting, banquet, and catering segments through strategic account development and community relationship building across the Twin Cities area.
Job Overview
The Sales Manager – SMERFE Market is responsible for generating business from the Social, Military, Educational, Religious, Fraternal, and Ethnic markets. The position develops new accounts and supports revenue growth during periods of need by building relationships across the local community.
Salary Range: USD 60,000 to 70,000 per year, based on experience and qualifications.
Key Responsibilities
- Develop and execute a strategic sales plan focused on growing the hotel’s SMERFE market.
- Identify, prospect, and develop new accounts within the local and regional community.
- Build relationships with churches, schools, colleges and universities, military organizations, fraternal organizations, ethnic and cultural groups, nonprofits, associations, sports organizations, reunions, weddings, and social groups.
- Travel locally to conduct proactive outside sales calls, networking, client appointments, site tours, presentations, and community visits.
- Research organizations and identify upcoming meetings, conferences, reunions, celebrations, tournaments, fundraisers, and events that may require hotel accommodations or event space.
- Maintain an active pipeline of qualified prospects and consistently prospect for new business.
- Develop referral relationships with event planners, community leaders, tourism organizations, venues, vendors, and other local partners.
- Move throughout the property to conduct site inspections.
- Maximize revenue by selling all facets of the hotel, orally and in written form, to previous, current, and potential clients.
- Handle account details to ensure solicitation and closing activities are complete and documented.
- Coordinate participation from various departments in servicing accounts.
- Travel out of town to solicit business in feeder cities or attend trainings as needed.
- Prepare information for, meet with, and entertain clients as appropriate to generate potential business from each account.
- Represent the hotel at trade shows as specified by the Corporate trade show attendance guide.
- Set up exhibits involving bending, stooping, lifting, and reaching overhead.
- Assist support staff with the maintenance of sales files.
- Perform other related duties as assigned.
Required Qualifications
- Knowledge of hotel structure and how all departments interact.
- Basic mathematical and calculator skills to prepare cost proposals.
- Ability to communicate effectively with customers in a friendly and positive manner to solicit business, meet client needs, and resolve complaints.
- Ability to move throughout the hotel to conduct site inspections.
- Ability to listen, speak, and write to ascertain and respond to client needs.
- Regular attendance in conformance with established standards is essential.
- Associates may be required to work varying schedules based on the business needs of the hotel.
- Evening and weekend availability may vary based on business needs.
- Maintain a neat, clean, and well-groomed appearance (specific standards available).
- Take responsibility and wear appropriate Personal Protective Equipment (PPE) as determined by position and duties.
- Comply with health and safety rules, regulations, and procedures to maintain a safe environment.
Experience
- 2+ years of hotel sales, hospitality sales, event sales, or related business development experience preferred.
- Strong prospecting, networking, communication, and negotiation skills.
- Proven ability to develop new accounts and achieve sales goals.
- Highly organized, self-motivated, and able to work independently.
- Ability to work occasional evenings and weekends based on business needs.
Benefits
- EARLY PAY OR EARNED WAGE ACCESS (get paid before payday)
- Medical
- Dental
- Vision
- Pet discount program
- Identity theft protection
- Pre-paid legal support
- Flexible spending accounts
- Matched 401K
- Life
- Critical accident or illness
- Short- and long-term disability
- Paid time off
- Wellness programs
- Excellent hotel discounts
Location and Schedule
- Location: Bloomington, MN (onsite)
Physical Demands
Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.
