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Casino Marketing Manager

Live! Casino and Hotel Maryland Hanover, MD

Hanover, MD

Today

$73k - $101k/yr Full time Manager Marketing CRM

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Job Description

The Casino Marketing Manager leads Live! Casino Maryland's Relationship Marketing, supervising VIP and Executive Host activities and crafting programs to attract and retain VIP players while managing budget and ROI initiatives.

Responsibilities

Lead and coach the VIP and Executive Host teams, with indirect oversight of Senior Executive Hosts
Support budget management for the Relationship Marketing function
Design and manage programs, processes, and events to position Live! Casino Maryland as the primary gaming and entertainment venue for VIP players
Create and oversee ROI-driven programs for attracting and retaining players that outperform Mid-Atlantic regional competitors
Foster clear communication and strong cross-departmental relationships, building visibility across peer groups
Oversee the department’s financial reporting and data management
Review marketing activities and promotions with the Vice President of Casino Marketing
Develop and manage VIP customer service and recognition programs for both new and returning VIP players
Monitor performance against local competition and coordinate with directors and managers as needed
Conduct training, participate in hiring interviews, prepare schedules, and evaluate performance of VIP Hosts and related team members

Requirements

Ability to analyze and interpret departmental needs and results
Strong problem-solving capability
Knowledge and experience with player tracking systems
Proficiency with Microsoft Office applications
A four-year degree in a related field or equivalent work experience
Five to seven years of experience across gaming, Player Development, casino operations and marketing
Eligibility to obtain and maintain a valid gaming license as required by the Maryland State Lottery and Gaming Commission

Technologies

Player tracking systems
Microsoft Office suite

Benefits

Comprehensive group health benefits for full-time and part-time Team Members and eligible dependents
Free Basic Life Insurance
Free Short Term and Long-Term Disability
Generous retirement savings options
Paid Time Off
Tuition Reimbursement
On-site Wellness center for Team Members and eligible dependents (Maryland Property only)
Training and pathways for career growth
Robust Rewards and Recognition Programs
Annual merit-based pay increases
Discretionary performance bonuses
Discretionary service bonuses
Free parking
Free food and discounted meals
Live! Hotel, Food & Beverage, and Entertainment discounts

Overview

The Casino Relationship Marketing Manager serves as a key advisor to the Vice President of Casino Relationship Marketing, driving Live! Casino Maryland toward the status of the premier gaming and entertainment destination in the mid-Atlantic. The role aims to grow actual revenues in line with property plans, improve program margins through reinvestment management, and execute corporate, division, and property initiatives that support broader goals.

Physical Requirements

Ability to stand 40 percent of the time
Ability to sit 60 percent of the time
Use of stairs and elevators

Working Conditions

24/7 high energy casino with over 300,000 square feet of gaming and entertainment space and approximately 3,000 employees
Exposed to alcohol, cigarette and cigar smoke, bright lights, and loud noises
Environment where smoking is allowed
Flexibility with work schedules; extended hours and shifts may be required

Life at Live

Be part of a dynamic experience in hospitality and gaming that stands out in the market
Receive power and responsibility to prioritize service and community
Join a strong team that values diversity and collaboration
Access tools, resources, and opportunities for career growth
Work hard and have fun in a fast-paced environment
Operate within a 24/7 high energy casino culture focused on fairness, teamwork, and FUN
Work in a large, fast-paced property requiring energy and urgency
Be exposed to smoke, bright lights, and loud surroundings
SmokING is permitted in the work environment

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