Casino Marketing Manager

The Casino Marketing Manager leads Live! Casino Maryland's Relationship Marketing, supervising VIP and Executive Host activities and crafting programs to attract and retain VIP players while managing budget and ROI initiatives.

Responsibilities

• Lead and coach the VIP and Executive Host teams, with indirect oversight of Senior Executive Hosts
• Support budget management for the Relationship Marketing function
• Design and manage programs, processes, and events to position Live! Casino Maryland as the primary gaming and entertainment venue for VIP players
• Create and oversee ROI-driven programs for attracting and retaining players that outperform Mid-Atlantic regional competitors
• Foster clear communication and strong cross-departmental relationships, building visibility across peer groups
• Oversee the department’s financial reporting and data management
• Review marketing activities and promotions with the Vice President of Casino Marketing
• Develop and manage VIP customer service and recognition programs for both new and returning VIP players
• Monitor performance against local competition and coordinate with directors and managers as needed
• Conduct training, participate in hiring interviews, prepare schedules, and evaluate performance of VIP Hosts and related team members

Requirements

• Ability to analyze and interpret departmental needs and results
• Strong problem-solving capability
• Knowledge and experience with player tracking systems
• Proficiency with Microsoft Office applications
• A four-year degree in a related field or equivalent work experience
• Five to seven years of experience across gaming, Player Development, casino operations and marketing
• Eligibility to obtain and maintain a valid gaming license as required by the Maryland State Lottery and Gaming Commission

Technologies

• Player tracking systems
• Microsoft Office suite

Benefits

• Comprehensive group health benefits for full-time and part-time Team Members and eligible dependents
• Free Basic Life Insurance
• Free Short Term and Long-Term Disability
• Generous retirement savings options
• Paid Time Off
• Tuition Reimbursement
• On-site Wellness center for Team Members and eligible dependents (Maryland Property only)
• Training and pathways for career growth
• Robust Rewards and Recognition Programs
• Annual merit-based pay increases
• Discretionary performance bonuses
• Discretionary service bonuses
• Free parking
• Free food and discounted meals
• Live! Hotel, Food & Beverage, and Entertainment discounts

Overview

The Casino Relationship Marketing Manager serves as a key advisor to the Vice President of Casino Relationship Marketing, driving Live! Casino Maryland toward the status of the premier gaming and entertainment destination in the mid-Atlantic. The role aims to grow actual revenues in line with property plans, improve program margins through reinvestment management, and execute corporate, division, and property initiatives that support broader goals.

Physical Requirements

• Ability to stand 40 percent of the time
• Ability to sit 60 percent of the time
• Use of stairs and elevators

Working Conditions

• 24/7 high energy casino with over 300,000 square feet of gaming and entertainment space and approximately 3,000 employees
• Exposed to alcohol, cigarette and cigar smoke, bright lights, and loud noises
• Environment where smoking is allowed
• Flexibility with work schedules; extended hours and shifts may be required

Life at Live

• Be part of a dynamic experience in hospitality and gaming that stands out in the market
• Receive power and responsibility to prioritize service and community
• Join a strong team that values diversity and collaboration
• Access tools, resources, and opportunities for career growth
• Work hard and have fun in a fast-paced environment
• Operate within a 24/7 high energy casino culture focused on fairness, teamwork, and FUN
• Work in a large, fast-paced property requiring energy and urgency
• Be exposed to smoke, bright lights, and loud surroundings
• SmokING is permitted in the work environment