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Area Sales Manager- Hotels

The Brownwood Hotel & Spa The Villages, FL

The Villages, FL

Today

$60k+/yr Full time Manager Area Sales Manager Business Development

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Job Description

The Area Sales Manager plays a key role in growing group revenue across The Brownwood Hotel & Spa portfolio in The Villages, Florida. This onsite position focuses on building group and SMERF/Association business while driving occupancy, room revenue, and banquet revenue to meet and exceed yearly goals through consistent, relationship-driven sales.

What you’ll do

Meet and exceed budgeted revenue goals by developing business leads, pursuing potential clients, and servicing existing accounts while delivering Raving Fans customer service to internal and external customers.
Generate group and SMERF/Association business using proactive sales efforts, relationship building, and strategic market development.
Increase occupancy, room revenue, banquet revenue, and market share by identifying and securing new opportunities while maintaining strong relationships with current clients.
Solicit new business through prospecting, cold calling, networking, site visits, referrals, and community involvement.
Develop and execute strategic sales plans to reach room night, revenue, and market share goals across the hotel portfolio.
Identify and cultivate opportunities within SMERF, association, government, sports, tour and travel, and leisure group segments.
Maintain a strong focus on securing SMERF and association business to maximize occupancy during weekends and non-peak periods.
Conduct sales calls, presentations, and property tours for prospective clients.
Respond to inquiries, prepare proposals, negotiate contracts, and close business opportunities.
Develop partnerships with local organizations including educational institutions, churches, military groups, and fraternal organizations.
Attend industry trade shows, networking events, chamber functions, and community events to generate leads and increase brand awareness.
Maintain and grow relationships with existing accounts to increase repeat business, including regular account reviews and retention and growth strategies.
Ensure client satisfaction throughout the sales process and event lifecycle, resolving concerns professionally and promptly.
Coordinate with hotel operations teams to support successful execution of group programs and events.
Monitor market trends, competitor activity, and industry developments, using market intelligence to adjust sales strategies.
Collaborate with revenue management and hotel leadership to optimize pricing and inventory strategies.
Track sales activity, production, and performance using CRM and sales reporting tools, maintaining accurate sales forecasts and pipeline reports.
Work across portfolio properties with General Managers, Revenue Managers, and Operations Leaders.
Identify cross-sell opportunities and refer business among portfolio hotels.
Support portfolio-wide sales initiatives and promotional campaigns, and participate in weekly sales meetings and revenue strategy discussions.

Primary focus

Develop and grow the SMERF market segment (Sports, Military, Educational, Religious, and Fraternal organizations).
Align client needs with the unique offerings of each hotel while strengthening existing relationships and identifying new opportunities.

Location and schedule

Work location: In person
Location: The Villages, FL (onsite)

Compensation

Salary: USD 60,000 per year
Pay range: From $60,000.00 per year

Requirements

Experience: Minimum of 3 years of hotel sales experience.
Education: High School Diploma or GED.
Preferred: Bachelor’s degree in Hospitality Management, Business, Marketing, or a related field.
Preferred experience: Brand experience and full service/luxury hotel experience.
Preferred tools: Familiarity with StayNTouch and/or Tripleseat (preferred, not required).
Experience selling group room blocks, meetings, events, and banquet business.
Proactive prospecting and business development skills.
Working knowledge of Microsoft Office (Teams, Word, Excel, Outlook).
Excellent verbal, written, and presentation communication skills.
Ability to travel within the market and attend offsite events or trade shows as needed.
Multi-property or portfolio sales experience.
Experience selling to SMERF and Association markets.
Knowledge of hospitality revenue management principles.
Strong network within the local area, including existing relationships in key group and association markets (bonus).
Ability to read and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
Ability to present information and respond to questions from customers and team members.
Language: English is required for oral and written communications (bilingual, Spanish speaking a plus).
Ability to calculate discounts, interest, commissions, proportions, percentages, and more.
Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.

Technologies

StayNTouch
Tripleseat
CRM
Microsoft Office
Teams
Word
Excel
Outlook

Benefits

401(k) matching
Dental insurance
Employee discount
Flexible schedule
Flexible spending account
Health insurance
Health savings account
Life insurance
Paid time off
Vision insurance

Physical demands

Regularly required to sit; use hands and fingers; handle or feel; reach with hands and arms; and talk or hear.
Frequently required to stand and walk.
Occasionally required to climb or balance and stoop, kneel, crouch, or crawl.
Requires prolonged hand and wrist movement/usage.
Occasionally lift and/or move up to 25 pounds; occasionally lift and/or move up to 50 pounds.
Vision abilities required include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

Work environment

Frequently exposed to moving mechanical parts.
Noise level is usually moderate.

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