Area Sales Manager- Hotels

The Area Sales Manager plays a key role in growing group revenue across The Brownwood Hotel & Spa portfolio in The Villages, Florida. This onsite position focuses on building group and SMERF/Association business while driving occupancy, room revenue, and banquet revenue to meet and exceed yearly goals through consistent, relationship-driven sales.

What you’ll do

• Meet and exceed budgeted revenue goals by developing business leads, pursuing potential clients, and servicing existing accounts while delivering Raving Fans customer service to internal and external customers.
• Generate group and SMERF/Association business using proactive sales efforts, relationship building, and strategic market development.
• Increase occupancy, room revenue, banquet revenue, and market share by identifying and securing new opportunities while maintaining strong relationships with current clients.
• Solicit new business through prospecting, cold calling, networking, site visits, referrals, and community involvement.
• Develop and execute strategic sales plans to reach room night, revenue, and market share goals across the hotel portfolio.
• Identify and cultivate opportunities within SMERF, association, government, sports, tour and travel, and leisure group segments.
• Maintain a strong focus on securing SMERF and association business to maximize occupancy during weekends and non-peak periods.
• Conduct sales calls, presentations, and property tours for prospective clients.
• Respond to inquiries, prepare proposals, negotiate contracts, and close business opportunities.
• Develop partnerships with local organizations including educational institutions, churches, military groups, and fraternal organizations.
• Attend industry trade shows, networking events, chamber functions, and community events to generate leads and increase brand awareness.
• Maintain and grow relationships with existing accounts to increase repeat business, including regular account reviews and retention and growth strategies.
• Ensure client satisfaction throughout the sales process and event lifecycle, resolving concerns professionally and promptly.
• Coordinate with hotel operations teams to support successful execution of group programs and events.
• Monitor market trends, competitor activity, and industry developments, using market intelligence to adjust sales strategies.
• Collaborate with revenue management and hotel leadership to optimize pricing and inventory strategies.
• Track sales activity, production, and performance using CRM and sales reporting tools, maintaining accurate sales forecasts and pipeline reports.
• Work across portfolio properties with General Managers, Revenue Managers, and Operations Leaders.
• Identify cross-sell opportunities and refer business among portfolio hotels.
• Support portfolio-wide sales initiatives and promotional campaigns, and participate in weekly sales meetings and revenue strategy discussions.

Primary focus

• Develop and grow the SMERF market segment (Sports, Military, Educational, Religious, and Fraternal organizations).
• Align client needs with the unique offerings of each hotel while strengthening existing relationships and identifying new opportunities.

Location and schedule

• Work location: In person
• Location: The Villages, FL (onsite)

Compensation

• Salary: USD 60,000 per year
• Pay range: From $60,000.00 per year

Requirements

• Experience: Minimum of 3 years of hotel sales experience.
• Education: High School Diploma or GED.
• Preferred: Bachelor’s degree in Hospitality Management, Business, Marketing, or a related field.
• Preferred experience: Brand experience and full service/luxury hotel experience.
• Preferred tools: Familiarity with StayNTouch and/or Tripleseat (preferred, not required).
• Experience selling group room blocks, meetings, events, and banquet business.
• Proactive prospecting and business development skills.
• Working knowledge of Microsoft Office (Teams, Word, Excel, Outlook).
• Excellent verbal, written, and presentation communication skills.
• Ability to travel within the market and attend offsite events or trade shows as needed.
• Multi-property or portfolio sales experience.
• Experience selling to SMERF and Association markets.
• Knowledge of hospitality revenue management principles.
• Strong network within the local area, including existing relationships in key group and association markets (bonus).
• Ability to read and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
• Ability to present information and respond to questions from customers and team members.
• Language: English is required for oral and written communications (bilingual, Spanish speaking a plus).
• Ability to calculate discounts, interest, commissions, proportions, percentages, and more.
• Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.

Technologies

• StayNTouch
• Tripleseat
• CRM
• Microsoft Office
• Teams
• Word
• Excel
• Outlook

Benefits

• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Physical demands

• Regularly required to sit; use hands and fingers; handle or feel; reach with hands and arms; and talk or hear.
• Frequently required to stand and walk.
• Occasionally required to climb or balance and stoop, kneel, crouch, or crawl.
• Requires prolonged hand and wrist movement/usage.
• Occasionally lift and/or move up to 25 pounds; occasionally lift and/or move up to 50 pounds.
• Vision abilities required include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

Work environment

• Frequently exposed to moving mechanical parts.
• Noise level is usually moderate.