Associate Director of Sales

The Atlas Hotel in Boston is seeking an experienced Associate Director of Sales to support the Director of Sales & Marketing in managing sales activities across the hotel. This onsite role partners with Sales, Reservations, Front Office, Guest Experience, and Food and Beverage to drive market awareness, pursue leads, and help the team meet or exceed revenue goals.

In this position, you will oversee day-to-day sales coordination, contribute to group and transient booking efforts, and use reporting tools to manage production, accounts, and space. You will also step in when needed to lead key sales and business review meetings aligned with Highgate Hotel standards.

What you will do

• Assist the Director of Sales & Marketing with supervision and administration of Sales Department activities.
• Build working knowledge of hotel operations, including Front Office, Guest Experience, Reservations, and Food and Beverage.
• Develop and maintain knowledge of company sales policies and SOPs, and help ensure Sales team adherence.
• Maintain market awareness to predict revenue opportunities and support proactive strategy development.
• Meet or exceed established sales goals.
• Support Sales Department operations within the established sales expense budget.
• Initiate and follow up on sales leads.
• Coordinate group and transient bookings with the goal of maximizing profits.
• Maintain an active sales solicitation program.
• Attend weekly staff meetings as directed by the Director of Sales & Marketing, following Highgate Hotel standards.
• Support sales training administration for the Sales department.
• Assist with timely preparation of required reports.
• Assist with administration of weekly sales meetings according to Highgate Hotel standards.
• Review the KRA process with the Director of Sales & Marketing to help ensure deadlines are met.
• Coordinate non-group transient sales and catering solicitations to maximize overall profit.
• Assist with employee and manager performance appraisals per Highgate Hotel SOPs.
• Motivate, coach, counsel, and discipline the Sales team according to Highgate Hotel SOPs.
• Monitor production of top accounts, evaluate market trends, and help ensure accountability within each Sales team territory.
• In the absence of the Director of Sales & Marketing, conduct the daily Highgate Hotel Business Review (HHBR) meeting with Sales, operations, and the General Manager.
• Assist with hiring and development of Sales Department employees and managers.
• Apply Highgate Hotel sales policies and selling techniques with emphasis on maximizing occupancy, Average Daily Rate (ADR), and Banquet and Catering revenues.
• Review meeting planner evaluations with the Director of Sales & Marketing to help ensure issues are addressed.
• Conduct professional, thorough site inspections with clients, and ensure Sales Managers complete thorough site inspections.
• Help develop strategies to increase share from competitors when revenue penetration goals are not being met.
• Use the property’s computerized sales management system to manage business activities, including reports, entering business, blocking space, and building accounts.
• Monitor Sales incentive plans and support staff understanding of potential earnings and benefits, including timely processing and payment.
• Support Sales Managers with planning and executing sales trips per quarterly KRAs and the Sales budget, including preplanning, scheduling appointments, and making sales calls.
• Support end-of-month report preparation per Highgate Hotel SOP, including explaining components and analyzing results with the DOSM.
• Assist with preparation of the annual budget and annual Marketing Plan.
• Assist with monthly reforecasting and help ensure accuracy within a 5% margin of error.
• Meet and greet onsite contacts.
• Attend all-employee meetings and other functions as required by management.
• Abide by Prime Selling Time (PST) and understand GDS systems.
• Develop networking opportunities through community and professional associations, activities, and events.
• React to negative market trends by implementing blitzes or catering promotions.
• Handle inquiries as part of the Inquiry Day Program.

What you bring

• At least 5 years of progressive hotel sales experience; or 4 years of college and at least 3 years of related experience; or 2 years of college and at least 4 years of hotel sales experience.
• A valid driver’s license in the applicable state.
• Proficiency with Windows, approved spreadsheets, and word processing.
• Ability to work long hours sometimes.
• Light work requirements including exerting up to 20 pounds occasionally and up to 10 pounds frequently or constantly to lift, carry, push, pull, or move objects.
• Strong verbal and written communication with employees and guests.
• Ability to listen to, understand, and clarify concerns raised by employees and guests.
• Skill in multitasking and prioritizing to meet deadlines.
• Attend required hotel meetings and trainings and maintain regular attendance in line with Highgate Hotel Standards.
• Maintain a high standard of personal appearance and grooming aligned with luxury hospitality expectations.
• Ability to comply with Highgate Hotel Standards and regulations that support safe and efficient operations.
• Capability to anticipate, prevent, identify, and solve problems as necessary.
• Ability to understand and evaluate complex information and data from multiple sources to meet objectives.
• Detail-oriented approach with ability to handle confidential information.
• Willingness to perform other duties as requested by management.

Technologies

• Windows
• GDS systems

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Life insurance
• Short-term and long-term disability insurance
• 401(k) Retirement Plan with employer matching contributions
• Paid holidays
• Paid vacation
• Paid sick leave (provided in accordance with applicable law)
• Employee assistance program (EAP)
• Educational opportunities / Tuition reimbursement
• Paid jury duty leave, personal leave, medical leave, and military leave in accordance with applicable law
• For Employees Based in Washington: 8 paid holidays per year; up to 20 days of paid vacation per year (based on classification and length of service); Paid Sick & Safe Time accrues at 1 hour for every 30 hours worked, with up to 72 hours of unused time carried over from one anniversary year to the next.
• For Employees Based in Colorado: 8 paid holidays per year; employees working in the City of Denver receive 64 hours of designated holiday time per calendar year; up to 20 days of paid vacation per year (based on classification and length of service); 6 days or 48 hours of Paid Sick Leave per year, accrued at 1 hour for every 30 hours worked.
• For Employees Based in California: 8 paid holidays per year; up to 20 days of paid vacation per year (based on classification and length of service, capped at 1.5x annual accrual rate); non-supervisory employees working in the City of Los Angeles accrue up to 22 days of Compensated Time Off (based on length of service capped at 192 hours of combined PST and CTO); Paid Sick Time accrues at 1 hour for every 30 hours worked, with unused time carried over up to a maximum of 80 hours; employees working in the City of Los Angeles are provided 40 hours of Paid Sick Time annually on their anniversary with no carryover to the next year.

Location: Boston, MA (onsite)

Experience: At least 5 years

Posting date: Posted on 10/21/2026 and will remain open for at least 75 days.