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5d ago

Marketing Specialist

Pyramid Hotel Group Oklahoma City, OK

Oklahoma City, OK

5d ago

Full time Marketing Ai Marketing Content Marketing

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Job Description

The Marketing Specialist will join Pyramid Hotel Group to support the OKANA Resort & Indoor Water Park in Oklahoma City. This onsite role focuses on executing an integrated marketing strategy across digital, social, website, email, advertising, and on-property channels, with responsibilities spanning website content management, SEO and AI Search optimization, campaigns, content creation, and brand consistency.

Responsibilities

Support OKANA's integrated marketing strategy across digital, social, website, email, advertising, and on-property channels.
Manage website content and functionality, assist with SEO and AI Search optimization, coordinate creative projects, develop marketing assets, execute campaigns, and ensure brand consistency across guest touchpoints.
Maintain website content, updates, landing pages, and ongoing optimization efforts.
Implement SEO strategy and AI Search optimization to boost organic visibility and search performance.
Assist in designing digital and print marketing materials including signage, email graphics, presentations, and promotional collateral while upholding brand standards.
Coordinate photo shoots, video shoots, and content creation projects.
Build and deploy email marketing campaigns and support CRM initiatives.
Monitor the resort's online reputation by timely responses to guest reviews across outlets.
Assist with digital advertising asset management and campaign execution.
Support resort events, promotions, grand openings, and on-property activations.
Coordinate with internal departments and external vendors to drive marketing initiatives.
Maintain digital asset libraries, marketing inventories, and brand standards.
Stay current on industry trends, marketing technology, SEO, and AI Search developments.

Requirements

Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
1–3 years of marketing experience; hospitality experience preferred.
Working knowledge of SEO, AI Search optimization, Google Analytics (GA4), CMS, and social media platforms.
Experience managing website content and functionality.
Experience with email marketing platforms (Revinate, Mailchimp, or similar) preferred.
Graphic design experience using Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or Canva strongly preferred.
Photography and basic video editing skills a plus.
Excellent written and verbal communication skills with strong proofreading ability.
Strong organizational, project management, and time-management skills.
Ability to manage multiple priorities with attention to detail.
Proficiency with Microsoft 365 and marketing software.
Creative mindset with the ability to think strategically and execute efficiently.

Technologies

Google Analytics (GA4)
Content Management Systems (CMS)
Revinate
Mailchimp
Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Canva
Microsoft 365

Physical Requirements

Sitting: Frequent – primarily at a desk/computer for extended periods.
Standing/Walking: Occasional – for meetings, events, or onsite promotions.
Crouching (bend at knees): Rare – may be required when handling marketing materials or displays.
Kneeling/Crawling: Rare – minimal physical demand in this area.
Stooping (bend at waist): Occasional – for setting up displays or organizing supplies.
Twisting (knees/waist/neck): Occasional – normal office activity.
Climbing: Rare – may occasionally use a step stool to access stored marketing materials.
Balancing: Not typically required.
Leg/Foot use: Occasional – operating office equipment such as foot pedals on printers or mailing machines.
Reaching (overhead/extension): Occasional – retrieving files, supplies, or materials.
Handling/Grasping: Frequent – handling printed materials, office supplies, event signage.
Fingering/Feeling: Constant – typing, writing, and using computer/mouse.
Pushing/Pulling: Occasional – moving boxes of marketing materials or event setups.
Lifting/Carrying: Occasional – up to 20 lbs., such as brochures, signage, or promotional items.
Other physical demands: None beyond typical office and light event support work.

Use of Senses

Talking in person: Frequent – communicating with colleagues, vendors, and event attendees.
Talking on telephone: Frequent – scheduling, vendor coordination, and campaign follow-up.
Other speech requirements: Clear and professional communication is essential in person and in writing.
Hearing in person: Frequent – listening during meetings, events, and team collaboration.
Hearing on telephone: Frequent – routine phone communication with vendors and team members.
Other hearing requirements: Ability to actively listen and comprehend detailed instructions.
Near vision: Constant – computer use, reviewing printed materials, proofreading.
Far vision: Occasional – overseeing event signage, displays, or promotional activities.
Depth perception: Occasional – setting up displays or event materials.
Color vision: Frequent – reviewing brand colors, graphic design, and promotional materials.
Full field vision: Occasional – observing promotional events and crowd dynamics.
Smell: Rare – may be exposed to food/beverage samples during promotional activities.

Mental Requirements

Interaction with others / communication: Constant – requires clear, professional communication with colleagues, vendors, and leadership.
Deadlines / shift work / overtime: Frequent – strict deadlines for campaigns and events; may require extended hours or weekend support.
Flexibility: High – must adapt to changing priorities and last-minute event needs.
Pace: Moderate to fast – marketing work is deadline-driven and detail-sensitive.
Highly repetitive work: Occasional – data entry, content updates, or administrative tasks.
Attention to detail: Constant – accuracy in written communication, proofreading, and branding consistency.
Other psychological demands: Requires creativity, problem-solving, and handling multiple projects simultaneously.

Environmental Setting

Safety requirements: Follow all workplace safety guidelines and procedures; safe handling of event materials required.
Exposures: Office environment with occasional outdoor conditions during resort events or photoshoots.
Operation of equipment/tools/vehicles: Frequent use of computers, phones, printers, and marketing tools/software; occasional handling of display equipment, banners, or audio-visual equipment for events.

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