Marketing Specialist

The Marketing Specialist will join Pyramid Hotel Group to support the OKANA Resort & Indoor Water Park in Oklahoma City. This onsite role focuses on executing an integrated marketing strategy across digital, social, website, email, advertising, and on-property channels, with responsibilities spanning website content management, SEO and AI Search optimization, campaigns, content creation, and brand consistency.

Responsibilities

• Support OKANA's integrated marketing strategy across digital, social, website, email, advertising, and on-property channels.
• Manage website content and functionality, assist with SEO and AI Search optimization, coordinate creative projects, develop marketing assets, execute campaigns, and ensure brand consistency across guest touchpoints.
• Maintain website content, updates, landing pages, and ongoing optimization efforts.
• Implement SEO strategy and AI Search optimization to boost organic visibility and search performance.
• Assist in designing digital and print marketing materials including signage, email graphics, presentations, and promotional collateral while upholding brand standards.
• Coordinate photo shoots, video shoots, and content creation projects.
• Build and deploy email marketing campaigns and support CRM initiatives.
• Monitor the resort's online reputation by timely responses to guest reviews across outlets.
• Assist with digital advertising asset management and campaign execution.
• Support resort events, promotions, grand openings, and on-property activations.
• Coordinate with internal departments and external vendors to drive marketing initiatives.
• Maintain digital asset libraries, marketing inventories, and brand standards.
• Stay current on industry trends, marketing technology, SEO, and AI Search developments.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
• 1–3 years of marketing experience; hospitality experience preferred.
• Working knowledge of SEO, AI Search optimization, Google Analytics (GA4), CMS, and social media platforms.
• Experience managing website content and functionality.
• Experience with email marketing platforms (Revinate, Mailchimp, or similar) preferred.
• Graphic design experience using Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or Canva strongly preferred.
• Photography and basic video editing skills a plus.
• Excellent written and verbal communication skills with strong proofreading ability.
• Strong organizational, project management, and time-management skills.
• Ability to manage multiple priorities with attention to detail.
• Proficiency with Microsoft 365 and marketing software.
• Creative mindset with the ability to think strategically and execute efficiently.

Technologies

• Google Analytics (GA4)
• Content Management Systems (CMS)
• Revinate
• Mailchimp
• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Canva
• Microsoft 365

Physical Requirements

• Sitting: Frequent – primarily at a desk/computer for extended periods.
• Standing/Walking: Occasional – for meetings, events, or onsite promotions.
• Crouching (bend at knees): Rare – may be required when handling marketing materials or displays.
• Kneeling/Crawling: Rare – minimal physical demand in this area.
• Stooping (bend at waist): Occasional – for setting up displays or organizing supplies.
• Twisting (knees/waist/neck): Occasional – normal office activity.
• Climbing: Rare – may occasionally use a step stool to access stored marketing materials.
• Balancing: Not typically required.
• Leg/Foot use: Occasional – operating office equipment such as foot pedals on printers or mailing machines.
• Reaching (overhead/extension): Occasional – retrieving files, supplies, or materials.
• Handling/Grasping: Frequent – handling printed materials, office supplies, event signage.
• Fingering/Feeling: Constant – typing, writing, and using computer/mouse.
• Pushing/Pulling: Occasional – moving boxes of marketing materials or event setups.
• Lifting/Carrying: Occasional – up to 20 lbs., such as brochures, signage, or promotional items.
• Other physical demands: None beyond typical office and light event support work.

Use of Senses

• Talking in person: Frequent – communicating with colleagues, vendors, and event attendees.
• Talking on telephone: Frequent – scheduling, vendor coordination, and campaign follow-up.
• Other speech requirements: Clear and professional communication is essential in person and in writing.
• Hearing in person: Frequent – listening during meetings, events, and team collaboration.
• Hearing on telephone: Frequent – routine phone communication with vendors and team members.
• Other hearing requirements: Ability to actively listen and comprehend detailed instructions.
• Near vision: Constant – computer use, reviewing printed materials, proofreading.
• Far vision: Occasional – overseeing event signage, displays, or promotional activities.
• Depth perception: Occasional – setting up displays or event materials.
• Color vision: Frequent – reviewing brand colors, graphic design, and promotional materials.
• Full field vision: Occasional – observing promotional events and crowd dynamics.
• Smell: Rare – may be exposed to food/beverage samples during promotional activities.

Mental Requirements

• Interaction with others / communication: Constant – requires clear, professional communication with colleagues, vendors, and leadership.
• Deadlines / shift work / overtime: Frequent – strict deadlines for campaigns and events; may require extended hours or weekend support.
• Flexibility: High – must adapt to changing priorities and last-minute event needs.
• Pace: Moderate to fast – marketing work is deadline-driven and detail-sensitive.
• Highly repetitive work: Occasional – data entry, content updates, or administrative tasks.
• Attention to detail: Constant – accuracy in written communication, proofreading, and branding consistency.
• Other psychological demands: Requires creativity, problem-solving, and handling multiple projects simultaneously.

Environmental Setting

• Safety requirements: Follow all workplace safety guidelines and procedures; safe handling of event materials required.
• Exposures: Office environment with occasional outdoor conditions during resort events or photoshoots.
• Operation of equipment/tools/vehicles: Frequent use of computers, phones, printers, and marketing tools/software; occasional handling of display equipment, banners, or audio-visual equipment for events.