Group Sales Manager
Job Description
The Group Sales Manager is responsible for driving group revenue and positioning E11EVEN Club Hotel & Residences as a leading destination for group business, celebrations, and high-profile events. This onsite role in Miami, FL emphasizes outbound sales, strategic account management, prospecting, negotiation, and closing group opportunities aligned with brand and revenue goals.
Responsibilities
- Drive group revenue by meeting or exceeding established sales goals and performance targets.
- Own assigned market segments by prospecting, qualifying, and closing group business that aligns with the elevated E11EVEN brand.
- Manage sales activity within the established sales expense budget while maximizing overall revenue impact.
- Initiate, track, and follow up on sales leads to convert opportunities into confirmed business.
- Maintain a strategic sales solicitation program to keep E11EVEN top of mind in the group marketplace.
- Monitor production from top accounts, evaluate market trends, and adjust sales strategies to improve performance.
- Build and sustain relationships with existing accounts through consistent contact based on the Account Coverage Program.
- Achieve or exceed sales solicitation call goals as assigned by the Director of Sales.
- Create memorable client experiences by hosting site inspections, property tours, entertainment, and client engagements that showcase the E11EVEN lifestyle.
- Deliver polished, engaging, and professional site inspections that communicate the hotel’s unique features, energy, and group offerings.
- Support execution of special promotions, sales blitzes, and targeted initiatives to drive group demand.
- Prepare and submit required sales reports accurately and within established timelines.
- Demonstrate strong knowledge of Highgate sales policies, procedures, and selling techniques with a focus on maximizing occupancy and Average Daily Rate (ADR).
- Use the hotel’s sales and CRM systems to enter and manage business, generate reports, block space, and maintain account profiles.
- Act as the primary onsite point of contact for group clients to ensure a seamless experience from booking through arrival.
- Adhere to Prime Selling Time (PST) standards to support consistent outbound sales productivity.
- Expand brand visibility and generate new business through participation in community events, professional associations, and industry networking.
- Review meeting planner feedback with the Director of Sales and ensure timely follow-up on service opportunities and improvements.
- Respond promptly and strategically to inquiries as part of the Inquiry Day Program to maximize conversion.
Requirements
- Minimum of five years of progressive sales experience, including at least three years in a leadership or managerial role within high-performance, revenue-driven environments.
- Proven experience within a hotel, resort, or luxury lifestyle hospitality brand is strongly preferred.
- Hands-on exposure to entertainment-forward, nightlife-adjacent, or destination properties is highly desired and critical to success.
- College coursework in Business, Hospitality Management, Marketing, or a related field is beneficial.
- High school diploma or equivalent is required.
- Strong technical proficiency in Windows-based systems and company-approved spreadsheets and word-processing applications is required.
- Exceptional verbal and written communication skills are essential, including the presence, polish, and confidence to engage high-profile clients, senior leadership, and VIP guests.
- Ability to listen, read the room, anticipate needs, and articulate value-driven solutions clearly.
- Ability to multitask, prioritize, and perform at an elite level in a fast-paced, high-energy, nightlife-influenced environment.
- Luxury service mindset, elevated confidence, and brand-forward professionalism in every interaction.
- Attendance at all required hotel meetings, trainings, and brand activations is expected.
- Consistent and reliable attendance in compliance with Highgate Hotel Standards, with flexibility to support the rhythm and demands of a lifestyle property.
- Polished, professional appearance and elevated grooming standards at all times.
- Strict adherence to Highgate policies, procedures, and safety standards.
- Results-obsessed mindset, including identifying productivity gaps and implementing impactful solutions.
- Advanced problem-solving skills, including anticipating challenges, pivoting quickly, and delivering confident resolutions.
- Ability to analyze, interpret, and leverage complex sales data and market intelligence to support decision-making.
- Absolute discretion and confidentiality when handling sensitive business, client, and revenue information.
Technology
- Windows-based systems
- Company-approved spreadsheets and word-processing applications
- Sales and CRM systems
Location
Miami, FL (onsite)
Minimum Experience
5 years
Education
High school diploma or equivalent