Marketing Manager

The Marketing Manager position at Hotel ZaZa supports revenue generation and brand growth through strategic marketing initiatives across Austin and Dallas. Based in Austin, the role acts as the primary on-property marketing resource for both markets, coordinating campaigns, activations, partnerships, and content while traveling to Dallas as needed.

Location

Austin, TX (onsite). In-person work location with regular travel between Austin and Dallas.

Markets: Austin, Dallas

Compensation

Pay: USD 63,000 - 70,000 per year

Role Overview

Based in Austin, this position partners with hotel leadership, sales, food and beverage, operations, and the corporate marketing team to ensure marketing activity aligns with Hotel ZaZa luxury brand standards and business objectives. The role requires regular travel to Dallas and flexibility to support evening and weekend events, activations, and promotional efforts.

Responsibilities

• Execute marketing plans and initiatives that support occupancy, food and beverage revenue, spa utilization, and overall property performance across Austin and Dallas.
• Plan and coordinate on-property and off-property activations, events, partnerships, and promotional campaigns.
• Develop event documentation, including timelines, run-of-show materials, internal communications, and operational coordination with property teams.
• Represent Hotel ZaZa at local activations, networking events, community partnerships, and promotional engagements.
• Maintain a consistent on-site presence at both Austin and Dallas properties to support marketing initiatives and ensure brand consistency.
• Serve as the primary liaison for local partnerships, sponsorships, influencers, media contacts, and community organizations.
• Source, negotiate, and manage vendors, entertainment partners, and event suppliers for marketing campaigns and special events.
• Manage purchase orders, invoices, budget tracking, and marketing expenditures across both markets.
• Partner with design, social media, and corporate marketing teams to create collateral, signage, promotional materials, digital content, and campaign assets.
• Coordinate content capture opportunities, including photography, videography, social media content, and influencer partnerships.
• Manage email marketing campaigns, including content development, audience segmentation, deployment, and performance reporting.
• Monitor marketing performance metrics and provide recommendations to improve campaign effectiveness and return on investment.
• Stay current on market trends, competitive activity, hospitality developments, and emerging opportunities in both Austin and Dallas.
• Ensure marketing activities follow company standards, brand guidelines, and applicable legal requirements.
• Perform other duties as assigned.

Requirements

• Minimum of three (3) years of professional experience managing social media for a hospitality, travel, lifestyle, luxury, consumer, or related brand.
• Bachelor's Degree in Marketing, Hospitality, Communications, Business, or a related field; equivalent experience may be considered.
• Minimum of three (3) years of progressive marketing, events, hospitality, lifestyle, luxury brand, or related experience.
• Proven experience managing multiple projects across multiple locations or markets.
• Strong project management and organizational skills with exceptional attention to detail.
• Experience coordinating events, activations, partnerships, and experiential marketing initiatives.
• Strong written, verbal, presentation, and interpersonal communication skills.
• Hands-on experience with purchase orders, invoicing, and budget management.
• Experience with email marketing platforms, content planning, and audience segmentation.
• Ability to work independently while collaborating effectively with multiple departments and stakeholders.
• Valid driver's license and ability to travel regularly between Austin and Dallas.
• Ability to maintain a flexible schedule, including evenings, weekends, and holidays as business needs require.

Technologies

• email marketing platforms

Benefits

• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Preferred Qualifications

• Experience with marketing analytics.
• Experience in luxury hospitality, hotels, resorts, restaurants, or lifestyle brands.
• Established professional network within the Austin and/or Dallas hospitality, arts, entertainment, and lifestyle communities.
• Photography, videography, or content creation experience.
• Strong project management and organizational skills with exceptional attention to detail.

Work Environment

• Primarily an office-based position located in Austin, Texas.
• Up to 25% travel.
• Occasional evening, weekend, or holiday work may be required to support events, campaigns, or business needs.

Physical Requirements

• Prolonged periods of sitting and working on a computer.
• Ability to occasionally lift and carry materials weighing up to 15 pounds.
• Ability to travel occasionally to Hotel ZaZa properties, events, or promotional activities as business needs require.

Additional Compensation and Benefits Note

Hotel ZaZa offers a competitive compensation package, which may include base salary, bonus opportunities, health and welfare benefits, paid time off, retirement savings plans, and employee hotel discounts, subject to plan eligibility and company policies.